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The Power of Taking Care of Your People – The Key to Success for Security Company Owners

The Power of Taking Care of Your People - The Key to Success for Security Company Owners
Prioritize your security team's well-being for success. Happy employees lead to better retention, performance, and reputation.
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Owning a security company can be highly profitable, especially in today’s rapidly evolving landscape with increasing concerns over safety and security. The demand for security services, ranging from physical security to cybersecurity, has seen a significant surge in both the private and public sectors. Businesses, institutions, and even individuals are recognizing the necessity for security solutions to protect their families, assets, and employees. However, as many will tell you, profitability is not automatic. It requires strategic business planning, identifying market and clients’ needs, investing in competent personnel, proper equipment, and advanced technology, and consistently delivering high standard services.

According to the statistics by IBISWorld, as of 2023 in the United States, we have 11,046 Security Services businesses registered, with the most number of businesses being registered in California (3,006 businesses), Florida (1,595 businesses) and Texas (1,402 businesses.)  This number of 11,046 businesses, represents an increase of 0.4% from 2022 showing that the number of businesses in the Security Services industry in the US has grown 0.4% per year on average over the five years between 2018 – 2023.

If you are a security company owner or you are looking to invest and open a security company, you should know that success in this industry goes far beyond simply providing bodies to protect individuals, assets, or corporations. It’s about building a team of dedicated professionals who are not only skilled in their protective roles but also feel valued and supported. If an employee feels valued and is happy with his position, he will likely provide better services. Taking care of your people is the secret ingredient that can set your security company apart from the rest. Always remember that your agents or officers are what the client sees, while you may be just a face that they saw one time when you made the service sale, or even just a name behind an email address or phone number, your employees are the ones your clients interact with daily. How they handle themselves, how they professionally behave, how they are dressed and what equipment they carry is the “image” that your company and you portray!

Taking Care of Your People Matters!

In the fast-paced and demanding world of security, where high-pressure situations are common, and because of the vastly diverse and unique clientele, it’s very important to prioritize the well-being and happiness of your employees. And taking taking care of your people should be at the top of your agenda for the following reasons:

1. Retention and Loyalty

Investing in the welfare of your security personnel creates loyalty and reduces turnover. When employees feel appreciated, respected, and supported, they are more likely to stay with your company for the long term. This leads to increased stability within your workforce, allowing for better client relationships and improved service delivery. Bear in mind, in our world, stability and seeing the same faces is a very important factor for our clients.

2. Enhanced Performance

A happy workforce is a productive one. When employees feel valued and supported by their employer, they are motivated to perform at their best. By creating an environment that encourages growth, recognizes achievements, and provides necessary equipment and resources, you empower your security officers and executive protection agents to excel in their roles.

3. Reputation Building

Word and reputation travel in the blink of an eye in any industry and security is no exception. By prioritizing the well-being of your people and caring for them, you establish a reputation as a good employer. This positive image attracts not only top talent seeking to work for a great company, but also it attracts more clients. Keep in mind, great management acts just like a snowball growing as it rolls downhill. Great employers treat employees great… Great employees then perform great… This provides a great product to the client who then tells EVERYONE what a great company you are and how well you care for their needs. How you treat your own people says so much to prospective clients and will be a critical aspect in their decision making and referral process moving forward.

Taking care of your people is essential and an easy task for someone who is determined. Let’s see the basic steps in taking care of your people:

Provide Comprehensive Training

Invest in comprehensive training programs that go beyond the basic requirements. By offering ongoing professional development, you demonstrate your commitment to your employees’ growth and success. This not only improves their skills but also boosts their confidence and job satisfaction. At Blue Raven Inc. we recognized early the advantages of additional training, that is why we make sure our agents not only attend the training required by the state, but we have also added specialized additional training such as Fighting Human Trafficking.

Provide Opportunities for Corporate Progress

Every employee is looking for an opportunity to climb the ladder and excel within their organization. If you don’t or can’t provide this needed incentive, there is often no desire to do any better a job or perform at any higher a level due to the lack of any type of progressive employment structure. Raises for performance excellence, leadership roles that will allow for those with management potential to step up and lead, and continued training opportunities for those that exhibit real potential are a few examples of this type of incentive. Not only does it benefit the employee, but it also enhances your ability to address upper management needs due to the freedom to now delegate properly and have trusted employees that you know can handle the tasks assigned.

Provide Necessary Equipment

Equipping your team with the necessary gear is a critical step towards not only empowering them to perform their roles effectively and efficiently but also it shows them that you really care about their safety. A well-equipped workforce is a confident and competent one, capable of delivering unparalleled services while fostering a sense of pride and ownership in their work. Also, a well-presented protective agent can be seen as a stronger authority figure and more capable in the eyes of potential criminals. Blue Raven Inc. is the only company in the Washington D.C. area that has installed transparent armor window inserts in their armed officers patrol cars and has equipped all our agents with body-worn cameras. Our employees know that we care about their safety as they protect our clients.

Foster a Culture of Open Communication

Establish an environment where open communication is encouraged at all levels of your organization. Actively listen to your employees’ concerns, ideas, and feedback, and take appropriate action whenever possible. Regular team meetings, briefings or anonymous feedback channels can facilitate honest dialogue. Listen to your people! They are your boots on the ground, your intelligence near your clients and their respective assets or property, and they can have a better idea of what is working and what is not with a specific client.

Recognize and Reward Achievements

Celebrate the accomplishments of your security personnel publicly and privately. Whether it’s acknowledging exceptional performance during team meetings or implementing an employee recognition program, showing appreciation for their hard work creates a sense of pride and motivation within the workforce.

Prioritize Work-Life Balance

Recognize that your employees have lives outside of work and encourage a healthy work-life balance. Offer flexible scheduling options when feasible, promote self-care practices, and consider implementing wellness initiatives such as gym memberships or mental health resources. Physical training and conditioning improve self-confidence and workplace benefits and provide injury prevention when the body is better strengthened and conditioned. Mental health services are always a must to provide in the security field due to the stress and difficult circumstances that your agents and officers will inevitably be exposed to. Show empathy and make appropriate accommodation for employees who need extra time or support when dealing with family issues or losses. Remember they are humans too. If an employee is showing fatigue or burn out, give them some time off or place them in another gig.

Provide Competitive Compensation and Benefits

Are you making sure that your employees are compensated properly? At Blue Raven Inc. we know that compensation plays a significant role in employee satisfaction, and we ensure that our company offers competitive wages along with benefits packages that support the well-being of our employees and their families. This includes healthcare coverage, retirement plans, paid time off, and opportunities for career advancement. And we are proud to say that our company has been awarded the Living Wage Certification by the Virginia Interfaith Center.

Provide Legal Support

In our line of work, we deal with difficult situations and our actions may be questioned. Your employees must know that you fully intend to provide them with the necessary legal counsel and protection that they will require as they perform their various duties within the security field. You have trained them for the task, they are out there performing as you have trained them and as is required, now give them that “back-up”, that they will inherently need at some point, to show that you appreciate their taking the risks and responsibility that comes with our job. When they know you “have their back”, they will do their utmost to perform up to and beyond standards and never be afraid of the tough work.

Being able to take care of your people can be a powerful tool for your organization’s development and can make you stand out in our very competitive industry.

Taking care of your people goes beyond fulfilling contractual obligations, it’s about nurturing a community within your security company where individuals feel valued, respected, supported, and inspired to excel in their roles. By investing in their well-being, you create an environment that attracts top talent while fostering loyalty among existing team members.

As a security company owner, remember that success isn’t just measured by the client contracts you’ve secured or revenue generated, but also by the positive impact you have on the lives of those who contribute to your company’s growth and the very foundation that your company stands on. Start prioritizing the well-being of your people, and you’ll witness the amazingly transformative power it will generate for your organization as a whole.

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